In recent years, increasingly fierce market competition, enterprises need to quickly understand market information to respond to market changes. As a business only to look for in-depth market line, to get accurate and timely market information. So many companies have implemented a channel invariably flat, to Direct.

Over time, agents will face a crisis of marginalization.

Agency crisis Chinese garment enterprises into the market early, usually by agency, the agent "by boat to the sea" to form a channel of thrust. When the market was forced open when the company found that the development of the market will soon surpass the size of agents, as well as overall strength of the growth within the boundaries, that is, agents will gradually lose the ability to control the market.

Agents not to operate in accordance with the wishes of enterprise market, this time a number of companies and agents can not reconcile the contradictions and conflicts also will begin to spread, such agents do not follow the common sense began to play, the enterprise Marketing Program shelved, or greatly reduced, do not follow the business plan to operate the business market.

Enterprises in the evolution of resistance to channel?? Agency crisis.

On the surface, the business strategy is not in agreement and consensus, if the two sides to the united front, agents can overcome the short-sighted philosophy. So some companies trying to rebate the design, Education Agents, etc., thinking and behavior change agents, but the deeper point of view, this conflict is rooted in two kinds of business models have a fundamental conflict.

Agents such companies often lack a long-term vision and brand awareness was 100 not comprehend, they believe that agents should take the initiative to brand because the brand is the market shaping long-term development.

The agent's explanation is totally the opposite: why should we help businesses build brand? Agents input in shaping the brand is a capital expenditure, investment income is often generated by the operations in the future to achieve. Furthermore, this brand of future earnings based on the form of intangible assets, while the brand is definitely not the property agents, agents only use rights, business agents, if someday he dislikes, and Yi Jiaochuai open , agents invest in corporate brand building to intangible assets in the form of income had to hand over, "who invests, benefits" of the basic principles can not be guaranteed.

Similarly, business agent for the issue of property rights ability there. Because of the agent training, but also a capital expenditure. Agents think about as long as the transposition is not difficult to find businesses have concerns, after all, the choice of many agents, if someday quit, and naturally can not get these businesses into the training of future earnings should be obtained.

Currently, the business is difficult to harmony, but enterprises also need to develop the terminal building also needed. In recent years, ZARA, GAP and some foreign "fast fashion" brand clothing enterprises to enter China to find a balanced approach to the terminal?? Direct + agent.

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